January |
Differentiate yourself in a tough economy with personal branding |
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Learn how to create a lasting impression with personal branding to differentiate yourself in a tough economy and competitive environment.
- View our Columbia presenters
An expert certified by both the Association of Image Consultants International (AICI) and the International Institute of Image Communications, our first Columbia speaker, Shauna Mackenzie Heathman, is the founder of Mackenzie Image Consulting. She works with people of all ages to help shape the impressions they engender in others and specializes in the creation of personal brands for both men and women. Shauna is the first and only image consultant in South Carolina to attain certification through the AICI. Formal training by leading professionals and the founders of the London Image Institute and New York Image Resource Center in color analysis, wardrobe planning, personal shopping, and other image specialties combined with years of experience in garment construction, public speaking, and communications has given Shauna a rich knowledge base and skill set with which to help her clients.
Our second speaker, Cheryl van Landingham Smithem, is principal of Strategic Marketing & Charleston PR. She has more than twenty years of experience as a marketing communications professional. Cheryl has successfully marketed a number of coastal SC hospitality properties including: Charleston’s French Quarter Inn, fine dining restaurants Slightly North of Broad and High Cotton, and casual dining restaurant Just Fresh. Her work for a fine dining restaurant client achieved earned media in more than 40 publications/outlets/shows with greater than 4,726,809 reads/impressions in just 10 months. She recently has arranged features about the restaurant with Southern Living (forthcoming later in 2010); SouthernByWays.com Blog; Chef Magazine and Nation’s Restaurant News to name a few. Currently, she partners with a Charleston marketing agency to provide public relations services to many of their clients.
- View our Charleston presenters
An expert certified by both the Association of Image Consultants International (AICI) and the International Institute of Image Communications, our first Charleston speaker, Shauna Mackenzie Heathman, is the founder of Mackenzie Image Consulting. She works with people of all ages to help shape the impressions they engender in others and specializes in the creation of personal brands for both men and women. Shauna is the first and only image consultant in South Carolina to attain certification through the AICI. Formal training by leading professionals and the founders of the London Image Institute and New York Image Resource Center in color analysis, wardrobe planning, personal shopping, and other image specialties combined with years of experience in garment construction, public speaking, and communications has given Shauna a rich knowledge base and skill set with which to help her clients.
Our second speaker, Cheryl van Landingham Smithem, is principal of Strategic Marketing & Charleston PR. She has more than twenty years of experience as a marketing communications professional. Cheryl has successfully marketed a number of coastal SC hospitality properties including: Charleston’s French Quarter Inn, fine dining restaurants Slightly North of Broad and High Cotton, and casual dining restaurant Just Fresh. Her work for a fine dining restaurant client achieved earned media in more than 40 publications/outlets/shows with greater than 4,726,809 reads/impressions in just 10 months. She recently has arranged features about the restaurant with Southern Living (forthcoming later in 2010); SouthernByWays.com Blog; Chef Magazine and Nation’s Restaurant News to name a few. Currently, she partners with a Charleston marketing agency to provide public relations services to many of their clients.
Please register online in advance if you know you will be attending by clicking on the "pay online" button in the left column. We'll pre-print your nametag if you pre-register, so please fill in the "comments" field in PayPal with what you would like your name tag to say. The registration deadline for Columbia meeting is January 12 and January 27 for Charleston. Registrations after these dates will only be accepted on a space available basis. Our registration deadlines are necessary because we must give a guest count to our venues a week in advance, and at that point we must make decisions on what size room to reserve based on seating and price. We appreciate your understanding. To register by mail, please send a check ($25 for members, $35 for guests) to: NAWBOSC, attn Jane Stuber, 108 Highland Circle, Lexington, SC 29072.
If you can't preregister online, please bring a check to the meeting to pay at the door (once again, reservations at the door will only be accepted based on the space available). Thanks!
For directions to our meeting locations, please click the links just below ("Capital City Club" or "Harbour Club"). A reminder: please refrain from wearing denim, and parking in Columbia is free in the parking garage after 5pm (see directions for information on the location of the garage). |
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February |
Growing your business in a challenging economy |
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Growing your business in a challenging economy means knowing your target market. Intimately. All the time. There are four different generations in the consumer marketplace currently with very different ways of processing information. We will give you the skinny on the differences between these generations as it impacts purchase decisions, and we’ll give you some ideas on the best ways to reach each group with your message. You’ll probably enjoy knowing the characteristics of your own generation, too.
- View our Columbia presenter
Our Columbia speaker, Andra Watkins, founded POSITUS consulting llc based upon the firm belief that she knows how to take small and medium sized businesses where they want to be. During her tenure at POSITUS, she has worked with over 150 clients and counting, helping them hone in on growth tactics that have led to double and triple digit expansions. Whether a business is seeking a broad range strategy for growth or insight into overcoming a specific roadblock, Andra gives honest, holistic strategies that help clients be more profitable and successful. She is a Certified Management Consultant and member of the Institute of Management Consultants, the American Institute of Certified Public Accountants and the South Carolina Association of Certified Public Accountants. Nationally, she has been profiled in such publications as BusinessWeek and Inc.com. Andra won the Rising Star category at the 2008 Influential Women in Business Awards. She was a member of Leadership Charleston Class of 1999 and was awarded a spot in the Charleston Regional Business Journal’s 2004 Forty Under 40 lineup.
- View our Charleston presenter
Our Charleston speaker, Andra Watkins, founded POSITUS consulting llc based upon the firm belief that she knows how to take small and medium sized businesses where they want to be. During her tenure at POSITUS, she has worked with over 150 clients and counting, helping them hone in on growth tactics that have led to double and triple digit expansions. Whether a business is seeking a broad range strategy for growth or insight into overcoming a specific roadblock, Andra gives honest, holistic strategies that help clients be more profitable and successful. She is a Certified Management Consultant and member of the Institute of Management Consultants, the American Institute of Certified Public Accountants and the South Carolina Association of Certified Public Accountants. Nationally, she has been profiled in such publications as BusinessWeek and Inc.com. Andra won the Rising Star category at the 2008 Influential Women in Business Awards. She was a member of Leadership Charleston Class of 1999 and was awarded a spot in the Charleston Regional Business Journal’s 2004 Forty Under 40 lineup.
Please register online in advance if you know you will be attending by clicking on the "pay online" button in the left column. We'll pre-print your nametag if you pre-register, so please fill in the "comments" field in PayPal with what you would like your name tage to say.
If you can't preregister online, please bring a check to the meeting to pay at the door. Thanks!
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